PROMOTION

NAMA        : LESTARI DWI JAYANTI 24210004

KELAS       : 3 EB 19 

1.What is promotion ?

Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotion mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity,positioning, competitive retaliations, or creation of a corporate image.Fundamentally, however there are three basic objectives of promotion.

2.What is sales promotion ?

Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.

Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.

3. Why do we need promotion ?

- To provide information
- To incrase demand
- To differentiate the product
- To accentuate the value of the product
- To stabilize sales

4. Kinds of promotion?

- Adversiting
Non-personal communication transmitted through mass media
- Sales promotion
All forms communication not in advertising and personal selling, including direct mail, coupons, volume discounts, exhibits, sweepstakes, trade allowances, samples and point-of purchase displays in designing a promotional plan.
- Pubicity
Free promotion through news stories in news letters, newspapers, magazines and television

PRESENT TENSE :

a1.      A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each.

b2.    These elements are personal selling, advertising, sales promotion, direct marketing, and publicity

c3.   The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common

d4.     As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for purchased product.

e5.       To provide information

f)        To incrase demand

g6.      To differentiate the product

h7.       To accentuate the value of the product

i)        To stabilize sales

j)         One estimate by the Promotion Marketing Association suggests that in the US alone spending on sales promotion exceeds that of advertising.

PAST TENSE :

1. a     Promotion is one of the market mix elements, and a term used frequently in marketing.

b-      This is to increase the sales of a given product.

c-       Free promotion through news stories in news letters, newspapers, magazines and television

d-      Sales promotions are used by a wide range of organizations in both the consumer and business markets, though the frequency and spending levels are much greater for consumer products marketers.

e-      While the delivery of the marketer’s message through television media is certainly labeled as advertising, what is contained in the message, namely the contest, is considered a sales promotion

f.       Many times with the purchase of a product there is an incentive like discounts, free items, or a contest

g-     whether the promotion involves a short-term value proposition (e.g., the contest is only offered for a limited period of time).

h-      the customer must perform some activity in order to be eligible to receive the value proposition (e.g., customer must enter contest).

i.        These responsibilities should not be taken lightly, as most employees look to their supervisors for guidance and examples of appropriate workplace behavior.

j.        A worker who has been selected for an increase in rank should be aware that this is an good time to engage in negotiations.

 

 sumber: http://en.wikipedia.org/wiki/Promotion_%28marketing%29